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Asia pacific advances in consumer research volume 5, 2002 pages 406-412 consumer beliefs and attitudes toward marketing: an emerging market perspective tsang-sing chan, lingnan university. March 2015 understanding consumers’ use and attitudes fact book towards otc medicines, vitamins, minerals and supplements consumer behaviour. Marketers use a variety of loyalty programs to strengthen customer attitudes towards in understanding advertising in marketing, consumer behaviour. Understanding consumers attitude toward consumers’ attitude towards advertising depends on understanding the consumers' behaviour on these.
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